Team

Peter Justen is a serial entrepreneur with a 25-year record of developing companies from concept to profit, with a particular focus on driving efficiencies to large and inefficient markets.  He is considered an expert in the use of channel partner strategies to drive low-cost marketing efforts to capture market share at dramatically reduced costs.

He is passionate about entrepreneurship, small business, and education for America's youth. Pete is the former Chairman of the Entrepreneurship Institute and Former Chair of the Advisory Board of the Harry F. Byrd School of Business, Shenandoah University, recently ranked in the top 10% of business schools worldwide. Peter also sits on the Digital Media Advisory Boards of George Washington University and the University of South Florida, both leaders in the digital space.

Peter is a frequently invited speaker at various speaking engagements including the Department of Commerce, Commonwealth of Virginia, Federal Reserve Bank, and the Service Corp of Retired Executives (SCORE) on matters relating to small business and entrepreneurship, as well as multiple briefings on Capitol Hill to help educate our leadership on the impact of Small Business on the US Economy.  He is considered a subject matter expert in small business, and has been interviewed by leading publications including Forbes.com, WSJ, INC, Entrepreneur, PC Magazine, PC World, and FOX News Radio. Peter was profiled by Smart CEO Magazine as one of the “20 Leaders We Admire in Washington, D.C.”, and was singled out by the Government of Finland in their study on innovation as a “Shining example of US Innovation” and was singled out by a leading Irish research firm as one of “6 SaaS plays to watch worldwide”. 

As the founder of Washington DC based FivePlus, Peter designed and built the industry’s first small business financial intelligence engine, helping thousands of small businesses better understand and thus react to changes in their financial information in real time, The company is currently being sold to a NYSE firm to be used as a supply chain financial management tool.

Based on his expertise and understanding of both the domestic and global entrepreneurship economy he was selected by a foreign government to assist in the design of an Entrepreneurship Ecosystem™, engineered for emerging growth economies to create and stabilize their middle-class economy.  His Ecosystem approach has now been adopted by Governments on the African continent and domestically by State governments.